Practice Basics of Marketing Management Questions and Answers

• Direct Marketing and _____ often consists of interactive communication.
• Which of the following statements describes a key difference between advertising and publicity?
• Which of the following explains a person's consistent behaviour or response to recurring situations?
• Motivation, Perception; Learning and ------ are psychological influencers
• Sometimes consumers skip one or more of the purchase-decision process stages because of their level of ___________.
• All of the following might be used in the development phase, except
• The market testing stage of the new-product process often involves test markets or purchase laboratories in which the variable to test is:
• Simulated test markets are the same as:
• An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
• The goal of a SWOT analysis is to:
• Which aspect of a firm, assuming classic economic theory, are shareholders most concerned about?
• Shoplifting is an example of when consumers do not adhere to:
• Profit responsibility, societal responsibility, and stakeholder responsibility are three forms or concepts of:
• Green marketing is:
• Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
• Consumer-oriented sales promotions are:
• Short-term price reductions, commonly used to increase trial among potential customers or to retaliate against a competitor's actions are called:
• Sampling is an appropriate strategy for which type of products?
• In planning and obtaining publicity, a frequently used tool is the:
• In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
• The lag from ordering an item until it is received and ready for use is called:
• Quick response and efficient consumer response delivery systems are most closely related to:
• The pairing of two brand names of two manufacturers on a single product is called:
• The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:
• Mixed branding is a branding strategy:
• Which of the following is NOT a basis used to segment organizational markets?
• Which of the following is NOT a criterion used for selecting a market segment?
• Which of the following is NOT a criterion for selecting a market segment?
• Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing.
• What are the moral principles and values that govern the actions and decisions of an individual or group called?
• The societal marketing concept is most closely related to:
• How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:
• To be effective, customer relationship management requires all of the following except:
• Because marketers cannot control all the conditions in the field, they sometimes conduct a different kind of experiment known as a:
• According to marketing managers, each of the following is an example of a sales driver EXCEPT:
• All of the below are considered basic techniques of exploratory research except:
• Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:
• Observing people and asking them questions are two ways to obtain:
• Identifying the prospect's role in the buying center would be typically done at the _____ stage of the personal selling process.
• Suggestive selling is a type of: