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    Question

    The societal marketing concept is most closely related

    to:
    A the controllable forces within an organization's environment. Correct Answer Incorrect Answer
    B the sociocultural environment. Correct Answer Incorrect Answer
    C micromarketing. Correct Answer Incorrect Answer
    D macro marketing. Correct Answer Incorrect Answer

    Solution

    The societal marketing concept is directly related to macro marketing, which looks at the aggregate flow of a nation's goods and services to benefit society.  

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