Question
A bank launching a low-cost account to attract
competitors’ customers is applying:Solution
Market penetration aims to gain market share within existing market. Why others are incorrect: Product development introduces new product; Diversification adds new category; Harvesting reduces support; Skimming uses high prices. Banking Example: Zero-balance account to capture rival customers.
The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. This type of incentive offer is an exa...
Which of the following is a psychological factor influencing consumer behaviour?
Which strategy focuses on maximizing profit from existing customer base rather than expanding new markets?
Which metric measures the percentage of people who click on a digital advertisement?
The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?
Adding QR codes to products that allow consumers to connect with the company online, or using a hashtag in a commercial or during a television show are ...
Customer Relationship Management (CRM) initiatives often fail due to:
Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 mi...
Segmentation based on lifestyle and personality is known as:
A sudden drop in CASA ratio during festive season likely indicates:
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