📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • ✖

      Question

      A bank launching a low-cost account to attract

      competitors’ customers is applying:
      A Market penetration Correct Answer Incorrect Answer
      B Product development Correct Answer Incorrect Answer
      C Diversification Correct Answer Incorrect Answer
      D Harvesting Correct Answer Incorrect Answer
      E Value skimming Correct Answer Incorrect Answer

      Solution

      Market penetration aims to gain market share within existing market. Why others are incorrect: Product development introduces new product; Diversification adds new category; Harvesting reduces support; Skimming uses high prices. Banking Example: Zero-balance account to capture rival customers.

      Practice Next
      More Basics of Marketing Management Questions

      Relevant for Exams:

      ask-question