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      Question

      Which metric helps evaluate marketing campaign

      profitability after deducting marketing expenses?
      A ROMI Correct Answer Incorrect Answer
      B Reach Correct Answer Incorrect Answer
      C CTR Correct Answer Incorrect Answer
      D Impressions Correct Answer Incorrect Answer
      E NPS Correct Answer Incorrect Answer

      Solution

      ROMI measures incremental revenue relative to marketing cost. Why others are incorrect: Reach and impressions measure exposure; CTR measures clicks; NPS measures advocacy. Banking Example: Revenue generated from loan campaign minus campaign cost.

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