Question
Which metric helps evaluate marketing campaign
profitability after deducting marketing expenses?Solution
ROMI measures incremental revenue relative to marketing cost. Why others are incorrect: Reach and impressions measure exposure; CTR measures clicks; NPS measures advocacy. Banking Example: Revenue generated from loan campaign minus campaign cost.
The triple-bottom-line is a reference to improving the state of people, the planet, and _________ simultaneously.
SBUs with low growth rate and high relative market share are called ________.
Which segmentation is based on lifestyle?
Which research technique is most suitable to test customer reaction to a new app interface before launch?
Which strategy best reduces customer acquisition cost over time?
A bank designs a savings account after studying the needs of salaried professionals for easy digital access and zero minimum balance. This reflects whic...
Relationship selling is best for:
JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the gr...
Promotional expenditures at the introduction stage of the product life cycle are spent on:
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