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      Question

      When a telemarketer calls to sell a consumer wallpaper

      for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?
      A usage Correct Answer Incorrect Answer
      B behaviour Correct Answer Incorrect Answer
      C demographic Correct Answer Incorrect Answer
      D buying situation Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Residence tenure is a demographic variable.

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