Question

When a telemarketer calls to sell a consumer wallpaper for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?

A usage Correct Answer Incorrect Answer
B behaviour Correct Answer Incorrect Answer
C demographic Correct Answer Incorrect Answer
D buying situation Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Residence tenure is a demographic variable.

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