Question
When a telemarketer calls to sell a consumer wallpaper for his or her home, the first question the telemarketer asks is if the person answering the phone is a homeowner. Whether the prospect is a homeowner indicates the use of which type of consumer segmentation variable?
Solution
Residence tenure is a demographic variable.
More Basics of Marketing Management Questions
- All of the below are considered basic techniques of exploratory research except:
- When a bank reduces service charges to increase usage frequency, it aims to improve:
- All of the following are critical components of a cohesive marketing program, except:
- If a bank sets loan interest rates based on how customers perceive value rather than cost, it follows:
- A women's clothing store having only one outlet likely falls under what form of ownership?
- One dimension of the retail positioning matrix is value added, and the other is:
- Which targeting strategy involves serving multiple segments with different offerings?
- Changes in the services industry in the future will primarily be driven by each of the following factors EXCEPT:
- When demand is equal to supply, it is known as _______ demand.
- Which metric helps evaluate marketing campaign profitability after deducting marketing expenses?
