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IBPS SO Marketing Officer Exam Highlights

IBPS Specialist Officer recruitment is one exam drive that is conducted by IBPS. The IBPS SO recruitment covers various posts like AFO, IT, Marketing Officer, Law Officer and others. IBPS SO Marketing Officer is one such post covered under IBPS SO recruitment 2023. The Institute of Banking Personnel Selection (IBPS) has released the IBPS SO notification 2023 for various Specialist Officers posts. The online registration for IBPS SO 2023 commenced on August 01, 2023, and the last date to apply online is August 28, 2023.
Important Update: IBPS SO Exam Date 2023 Extended
The Institute of Banking Personnel Selection (IBPS) has announced an extension in the application deadline for the Specialist Officer (CRP SO 2023) positions. Interested candidates can now complete their registration for these examinations until August 28. Notably, the original deadline was set for August 21. This extension provides candidates with additional time to submit their applications for the Specialist Officer positions under the CRP SO 2023 recruitment drive.
This presents a remarkable opportunity for aspirants seeking a career in the banking sector, as IBPS recruits candidates for posts like IT, Agriculture, Marketing, HR, Law, and Rajbhasha Adhikari. Aspiring candidates can find all the relevant information, including the IBPS SO notification pdf, exam dates, recruitment procedure, and other details. It is advised to check the official schedule provided by the authorities for the IBPS SO exam dates.
The IBPS SO 2023 exam for Prelims will be conducted on December 30 and 31, 2023. The IBPS SO Marketing Officer Mains exam is scheduled to take place on January 28, 2024. Let’s get further details below.
IBPS SO (Marketing) Highlights 2022-23
Conducting Authority | IBPS |
---|---|
Official Website | https://www.ibps.in/ |
Name of the Posts | Specialist Officer (Marketing) |
Mode of application | Online |
Stages of Exam | Three Stages-
|
Maximum marks & Time duration |
|
Online registration including Edit/Modification of Application | August 01, 2023 to August 21, 2023 (Extended till August 28, 2023) |
Payment of Application Fees/ Intimation Charges (Online) | August 01, 2023 to August 21, 2023 (Extended till August 28, 2023) |
Download of call letters for Online examination – Preliminary | December 2023 |
Online Examination – Preliminary | December 30 and December 31, 2023 |
Result of Online exam – Preliminary | January 2024 |
Download of Call letter for Online exam – Main | January 2024 |
Online Examination – Main | January 28, 2024 |
Declaration of Result – Main | February 2024 |
IBPS SO Official Notification 2023 PDF | IBPS SO Official Notification 2023 PDF |
IBPS SO Marketing Officer Exam Pattern
Having a comprehensive understanding of the IBPS SO exam pattern is crucial to achieving a better position in the examination. In recent years, the exam conducting authority introduced sectional timings in the IBPS SO exam pattern. This means that candidates are allocated specific time limits for each section of the exam, and they must manage their time efficiently to attempt all the questions within the allotted duration. Being familiar with the exam pattern and practicing with previous year's question papers and mock tests can significantly enhance a candidate's performance and chances of success in the IBPS SO exam. The IBPS Marketing Officer exam pattern consists of three stages as mentioned below.
- Prelims
- Mains
- Interview
A penalty of 0.25 marks will be deducted for every incorrect answer and an unattempted question will not be awarded any marks.
IBPS SO Marketing Officer Prelims Exam Pattern
The IBPS SO Marketing Officer Prelims exam pattern consists of three sections - Reasoning, English Language and Quantitative Aptitude. You need to qualify for overall and sectional merit to reach the next stage. Detailed IBPS SO exam pattern 2023 for Marketing post is provided below.
S. No. | Name of test | Medium of Exam | No.of questions | Maximum Marks | Duration |
---|---|---|---|---|---|
1 | English Language | English | 50 | 25 | 40 Minutes |
2 | Reasoning | English & Hindi | 50 | 50 | 40 Minutes |
3 | Quantitative Aptitude | English & Hindi | 50 | 50 | 40 Minutes |
Total | 150 | 125 | 2 Hours |
IBPS SO Marketing Officer Mains Exam Pattern
Once you qualify for the Prelims you will be called for the IBPS SO Marketing Officer Mains exam. IBPS Marketing Officer Mains exam pattern 2023 will consist of only one section i.e Professional knowledge, where your hold on your respective subject will be tested. More details about the IBPS SO 2023 Mains exam pattern for Marketing Officer exam is provided in the table below.
Name of the Test | No. of Questions | Maximum Marks | Medium of Exam | Duration |
---|---|---|---|---|
Professional Knowledge | 60 | 60 | English & Hindi | 45 minutes |
IBPS SO Marketing Officer Interview
If you qualify IBPS SO Marketing Officer Mains exam you will be shortlisted for the Interview. The weightage of the online exam and interview is 80:20. The final merit will be prepared on the basis of scores obtained in the IBPS SO Marketing Mains exam and Interview. The total marks allotted for the Interview is 100. The minimum qualifying marks for the general category is 40% and 35% for reserved categories.
IBPS SO Marketing Officer Exam Language
The IBPS SO Marketing Officer Scale 1 exam can be attempted in either Hindi or English Language except for the English Language section.
IBPS SO Marketing Officer Syllabus
Before you begin your preparation for the IBPS SO Marketing Officer exam 2023, it is essential to go through the detailed IBPS SO syllabus for the Marketing Officer exam. The questions asked will be mainly from the English Language, Quantitative Aptitude, Reasoning and your own domain ie Marketing, so you should be aware of what to study and focus on. The expected IBPS SO Marketing Officer syllabus 2023 is given below.
IBPS SO Marketing Officer Prelims Exam Syllabus
Section | Topics |
---|---|
Quantitative Aptitude | Time and Work, Mensuration, Average, Average, Mixture and Allegations, Permutation and Combination, Probability, Data Interpretation, Ratio & Proportion, Simplification, Percentages, Set Theory, Approximation, Surds & Indices, Percentage, Profit & Loss, Simple & Compound interest, Partnership, Ages, Quadratic Equations, Number Series |
English Language | Grammar, Vocabulary, Reading Comprehension, Passage Making, Error Spotting, Jumble Words, Sentence Framing, Fill in the Blanks |
Reasoning | Puzzles, Seating Arrangement - Circular, Square and Linear, Data Sufficiency, Directions and Distance, Coding Decoding, Blood Relations, Inequality, Syllogism, Machine Input Output, Verbal Reasoning, Ordering and Ranking, Arrangement and Pattern, Scheduling, Distance and Direction, Ranking |
IBPS SO Marketing Officer Mains Syllabus
Subject | Syllabus |
---|---|
Marketing Management | Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting; |
Product Management | Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG, matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization |
Sales | Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR. |
Marketing Management | Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting. |
Retail Marketing | Retail marketing and management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.; |
Services/Digital Marketing | Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO); |
Brand Management | Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.; |
Product Management | Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization |
Consumer Behaviour | Consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions |
Integerated Marketing Communications (IMC) | IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986 |
Advanced Marketing Techniques | Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR; |
IBPS SO Marketing Officer Exam Dates
IBPS SO Official Notification 2023 was released on July 31, 2023. The IBPS SO recruitment 2023 for Marketing Officer Scale 1 will contain all important dates like application opening and closing date, fee payment date, exam date, result date, and other details. The IBPS SO 2023 exam for Prelims will be conducted on December 30 and 31, 2023. The IBPS SO Marketing Officer Mains 2023 is scheduled to take place on January 28, 2024. The complete details of the IBPS Marketing Officer exam pattern are mentioned in the table below.
IBPS SO Important Dates 2023-24
Events | Tentative Dates |
---|---|
Online registration including Edit/Modification of Application | August 01, 2023 to August 21, 2023 (Extended till August 28, 2023) |
Payment of Application Fees/ Intimation Charges (Online) | August 01, 2023 to August 21, 2023 (Extended till August 28, 2023) |
Download of call letters for Online examination – Preliminary | December 2023 |
Online Examination – Preliminary | December 30 and December 31, 2023 |
Result of Online exam – Preliminary | January 2024 |
Download of Call letter for Online exam – Main | January 2024 |
Online Examination – Main | January 28, 2024 |
Declaration of Result – Main | February 2024 |
Download of call letters for interview | February/ March 2024 |
Conduct of interview | February/March 2024 |
Provisional Allotment | April 2024 |
IBPS SO Marketing Officer Salary
As an IBPS Specialist Officer Scale 1 in the Marketing stream, you will be entitled to get a handsome salary along with perks and allowances. Depending upon the place of your posting your HRA will differ. Detailed IBPS Specialist Officer salary for the Marketing stream is given in the table below.
Post | Salary |
---|---|
IBPS SO (Marketing Officer) | Basic Pay - Rs. 36,000/- Per month |
Gross Income - Rs. 58,240/- Per month |
IBPS SO Marketing Officer Job Profile
The IBPS SO recruitment 2023 is a good chance to work in the Government sector. The IBPS Marketing Officer is one such post covered under it. As an IBPS Marketing Officer, you will handle a variety of tasks. Let us look at the role and job profile of the IBPS Marketing Officer Scale 1 below.
- Promote the bank and its business and formulate policies
- Supporting the marketing manager in overseeing the department’s operations
- Handle different aspects of marketing
- Research and analyze market trends, competitor offerings, demographics and other information that affects marketing strategies
- Approves all marketing campaigns and plans before they are implemented
IBPS SO Marketing Officer Vacancy 2023
The IBPS SO vacancy 2023 for Marketing Stream will be divided between the General and Reserved categories. The IBPS AFO Recruitment 2023 has been announced, offering 700 vacancies for the position of Marketing Officer. Category-wise vacancies and other relevant details can be found in the official notification. Interested candidates should carefully review the information provided on the IBPS website for detailed and up-to-date information on the IBPS Marketing Officer Recruitment 2023. Please refer to the table below for IBPS SO 2023 recruitment vacancies. Detailed IBPS SO 2022 vacancies for the Marketing Stream category wise is given below.
MARKETING OFFICER (SCALE-I)
BANK | SC | ST | OBC | EWS | UR | TOTAL | Out of Which (PwBD) | |||
---|---|---|---|---|---|---|---|---|---|---|
HI | OC | VI | ID | |||||||
BANK OF BARODA | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
BANK OF INDIA | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
BANK OF MAHARASHTRA | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
CANARA BANK | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
CENTRAL BANK OF INDIA | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
INDIAN BANK | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
INDIAN OVERSEAS BANK | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
PUNJAB & SIND BANK | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
PUNJAB NATIONAL BANK | 105 | 52 | 189 | 70 | 284 | 700 | 7 | 7 | 7 | 7 |
UCO BANK | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
UNION BANK OF INDIA | NR | NR | NR | NR | NR | NR | NR | NR | NR | NR |
TOTAL | 105 | 52 | 189 | 70 | 284 | 700 | 7 | 7 | 7 | 7 |
IBPS SO Marketing Officer Eligibility Criteria (August 21, 2023)
It is advisable to go through the IBPS SO 2023 eligibility for Marketing Stream so that you do not miss any details and your candidature is not canceled at the later part of the recruitment process. The IBPS SO eligibility criteria include nationality, educational qualification, age limit and age relaxation details. You can check the IBPS SO eligibility criteria below.
IBPS Marketing Officer Educational Qualification (As on August 21, 2023)
You should be a Graduate with a 2-year MBA degree in Marketing or must have completed some Marketing related degree in order to be eligible for the IBPS SO Marketing exam. Details regarding the educational criteria for IBPS SO Marketing Officer Scale 1 are given below.
Name of the Post | Educational Qualification |
---|---|
Marketing Officer (Scale I) | Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing |
IBPS Marketing Officer Age Criteria
You must lie within a specified age limit bracket to be eligible to apply for the IBPS SO Marketing Officer Scale 1 post. If you are a reserved category candidate you can claim age relaxation as per the rules, mentioned by the Government. You need to bring all the necessary documents if claiming age relaxation. These documents, you need to produce during the IBPS Marketing Officer interview stage.
Name of the Post | Age |
---|---|
Marketing Officer (Scale I) | Min- 20 years / Max- 30 years |
IBPS SO Marketing Officer Exam Books
For the IBPS Marketing Officer exam, it is important to ensure that you have good resources to study for the exam. These resources can be in the form of notes and books. Given below is the list of important IBPS Marketing Officer books that can be useful in your exam. This will save you time from searching for good study material here and there.
Name of book | Author |
---|---|
A Modern Approach To Verbal & Non-Verbal Reasoning Revised Edition | R. S. Aggarwal |
A New Approach to Reasoning Verbal and Non-Verbal 1st Edition | BS Sijwali, Indu Sijwal |
The Hand on Guide to Analytical Reasoning and Logical Reasoning | Peeyush Bhardwaj |
Quantitative Aptitude For Competitive Examinations 17th Edition | R. S. Aggarwal |
Magical Book On QuickerMaths 3 Edition | M Tyra |
Quantitative Aptitude Test | N. K. Singh |
Objective English for Competitive Examinations | Hari Mohan Prasad, Uma Rani Sinha |
Objective General English 22nd Edition | R. S. Aggarwal, Vikas Aggarwal |
Objective English 4 Edition | Edgar Thorpe |
Computer for Competitive Exams: Fundamental of Computer with MCQs : Fundamentals of Computer with Multiple Choice Questions 1st Edition | RPH Editorial Board |
Objective Computer Awareness for General Competitive Exams 1st Edition | R Pillai |
IBPS Specialist Officer CWE LAW Officer Online Exam Practice Work Book | Kiran Prakashan |
CWE-IBPS Bank-HR Specialist/Personal officer Complete Book | Priyanka Prakashan |
CWE-IBPS Bank-Marketing Specialist Officer Exam: Complete Book | Priyanka Prakashan |
CWE-IBPS Bank Agriculture Field Officer Exam Complete Book | Priyanka Prakashan |
IBPS SO Marketing Officer Previous Year Cut-off
Knowing every detail related to the IBPS SO exam will help in getting a basic idea of the IBPS Marketing Officer Scale 1 exam. IBPS Marketing Officer's previous year cutoff will help you to get aware of the minimum attempt that can clear your merit list. Thus it is extremely important to go through the previous year cut-off for the IBPS SO Marketing stream and prepare accordingly.
IBPS SO Mains Cut Off 2022
Post | Cut Off for Shortlisting for Interview (Out of 60) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Category | |||||||||
SC | ST | OBC | EWS | UR | HI | OC | VI | ID | |
IT Officer (Scale I) | 10.25 | 11 | 13.25 | 13.75 | 13.75 | 15 | 11.75 | 17.25 | 14 |
Agriculture Field Officer (Scale I) | 27 | 22.25 | 27.50 | 27.50 | 27.50 | 19.75 | 27 | 24.50 | 20.75 |
Rajbhasha Adhikari (Scale I) | 27.75 | 25.25 | 27.75 | 27.75 | 27.75 | NA | NA | NA | NA |
Law officer (Scale I) | 26.25 | 26.25 | 19.25 | 21.25 | 26.25 | NA | 17.50 | 16.75 | 18 |
HR/Personnel Officer (Scale I) | 16 | 12.50 | 20.75 | 21.50 | 21.50 | NA | 12.50 | 22.50 | 28.25 |
Marketing Officer (Scale I) | 21.75 | 19 | 22.50 | 20 | 22.75 | 25.25 | 17.25 | 18.25 | NA |
IBPS SO Maximum Scores and Cut-Offs 2022 in Each Objective Test
Name of the Test | Maximum Marks | Post | Cut Off | |
---|---|---|---|---|
SC/ ST/ OBC/ PWBD | EWS/ General | |||
Professional Knowledge | 60 | IT Officer (Scale I) | 10.25 | 12.75 |
Agriculture Field Officer (Scale I) | 19.25 | 23.00 | ||
Rajbhasha Adhikari (Scale I) | 24.25 | 27.75 | ||
Law officer (Scale I) | 16.75 | 21.25 | ||
HR/Personnel Officer (Scale I) | 12.00 | 16.00 | ||
Marketing Officer (Scale I) | 16.00 | 19.50 |
Maximum Scores and Cutoffs in Objective Test 2021
IBPS SO Marketing Officer Maximum Scores and Cut-offs 2021
Name of the Test | Maximum Marks | Cut off | |
---|---|---|---|
SC/ ST/ OBC/ PWBD | EWS/ General | ||
Professional Knowledge | 60 | 12.50 | 16.25 |
Total Score & Cut-offs in Professional Knowledge
IBPS SO Marketing Officer Professional Knowledge Total Score & Cut-offs 2021
Category | Cut-offs for shortlisting for interview (Out of 60) |
---|---|
Scheduled Caste (SC) | 16.25 |
Scheduled Tribe (ST) | 16.25 |
Other Backward Classes (OBC) | 16.25 |
Economically Weaker Section (EWS) | 16.25 |
General (Gen) | 16.25 |
Hearing Impaired (HI) | 13.00 |
Orthopaedically Challenged (OC/Locomotor Disability) | 16.75 |
Visually Impaired (VI) | 12.50 |
Intellectual Disability (ID & Others) | 13.25 |
IBPS SO Prelims Sectional Cut Off 2021- Marketing Officer
Sr.No | Name of Test | Maximum Marks | Cut-off | |
---|---|---|---|---|
SC/ST/OBC/PWBD | EWS/General | |||
1 | English Language | 25 | 5.00 | 7.75 |
2 | Reasoning | 50 | 1.50 | 5.75 |
3 | Quantitative Aptitude | 50 | 3.50 | 8.50 |
IBPS SO Prelims Overall Cut Off 2021- Marketing Officer
Posts Name | SC | ST | OBC | UR | EWS |
---|---|---|---|---|---|
Marketing Officer | 24 | 23.63 | 24 | 24 | 24 |
IBPS SO Marketing Cut Off 2020-21: Maximum Scores (Combined Scores in Online Main Examination and Interview Out of 100)
Post | Category | ||||||||
---|---|---|---|---|---|---|---|---|---|
SC | ST | OBC | EWS | UR | HI | OC | VI | ID | |
Marketing Officer (Scale-I) | 62.33 | 51.40 | 63.73 | 66.67 | 75.47 | 45.93 | 63.00 | NA | NA |
IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100)
Post | Category | ||||||||
---|---|---|---|---|---|---|---|---|---|
SC | ST | OBC | EWS | UR | HI | OC | VI | ID | |
Marketing Officer (Scale-I) | 53.00 30/06/1992 |
45.27 20/04/1997 |
57.53 29/07/1995 |
58.33 05/08/1997 |
63.53 13/02/1997 |
39.07 10/06/1989 |
63.00 29/07/1994 |
NA | NA |
IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100) Reserve List
Post | Category | ||||||||
---|---|---|---|---|---|---|---|---|---|
SC | ST | OBC | EWS | UR | HI | OC | VI | ID | |
Marketing Officer (Scale-I) | 52.13 | 41.53 | 57.00 | 57.27 | 63.00 | NA | 50.73 | 40.67 | NA |
IBPS SO Marketing Officer Free Mock Test
It is very important to include practice in your schedule while you prepare for the IBPS SO Marketing Officer exam. A good amount of practice will enhance your speed and accuracy. ixamBee is here to help every bank aspirant achieve their dreams. Practice the IBPS SO Marketing online test series to soar high.
IBPS SO Marketing Officer Online Course
IBPS SO job opens ways to a golden career for all the candidates who manage to cross the hurdle of the IBPS Marketing Exam. All the candidates may find themselves clueless and therefore to direct the students well in their preparation process, ixamBee has come up with a comprehensive IBPS SO Marketing Officer Online Course. In the course, you will have study notes, video lessons, live classes, interview guidance and lot more.