IBPS SO Marketing

By Himani Dhauni | Updated on: Apr 12, 2022

Highlights

 ibps-so-marketing-officer

IBPS Specialist Officer recruitment is one exam drive that is conducted by IBPS. The IBPS SO recruitment covers various posts like AFO, IT, Marketing Officer, Law Officer, and others. IBPS SO Marketing exam is one such post covered under IBPS SO recruitment 2022. .

The official IBPS SO Marketing recruitment 2022 notification has not been announced by IBPS. But according to the IBPS Official calendar 2022-23, the IBPS SO 2022 exam for Prelims will be conducted on December 24 and 31, 2022. The IBPS SO Mains 2022 is scheduled to take place on January 29, 2023 Let’s get further details from below.

IBPS SO (Marketing) 2022 Highlights

Conducting AuthorityIBPS
Official Website https://www.ibps.in/
Name of the Posts Specialist Officer (Marketing)
Mode of application Online
Stages of Exam Three Stages-
  • Phase 1- Preliminary Exam
  • Phase 2- Mains Exam
  • Phase 3- Interview
Maximum marks & Time duration
  • Phase 1 (Preliminary Exam)- 150 marks, 2 hours
  • Phase 2 (Mains Exam)- 60 marks, 45 minutes
  • Phase 3 (Interview)- 100 marks
Online registration including Edit/Modification
of Application by candidates 2022-23
To be notified later
IBPS SO Prelims Exam Date 2022-23 December 24 & 31, 2022
IBPS SO Mains Exam Date 2022-23 January 29, 2023
IBPS Exam Calendar 2022-23 [Click Here]
Number of Vacancies 2021 535
Official Notification PDF 2021 November 02, 2021 (Click Here)
IBPS SO Combined Result for Online Main Examination & Interview 2021 April 01 to April 30, 2022 (Click Here)

IBPS SO Final Results Out!! IBPS has released the IBPS SO Marketing final results on April 01, 2022.  The combined result of the IBPS SO Main exam & Interview has been announced & candidates can check their results from April 01 - April 30, 2022. 

Exam Pattern

The IBPS Marketing Officer exam pattern consists of three stages as mentioned below.

  • Prelims
  • Mains
  • Interview

A penalty of 0.25 marks will be deducted for every incorrect answer and an unattempted question will not be awarded any marks.

Prelims Exam Pattern

The IBPS SO Prelims exam pattern for the Marketing stream is an online exam and consists of three sections - Reasoning, English Language and Quantitative Aptitude. You will have 40 minutes for each section. You need to qualify overall and sectional merit to reach the next stage. The IBPS Marketing Officer exam test is bilingual i.e. it can be attempted in either Hindi or English Language. Detailed IBPS SO exam pattern 2022 for Marketing post is provided below.

S. No.Name of testMedium of ExamNo.of questionsMaximum MarksDuration
1 English Language English 50 25 40 Minutes
2 Reasoning English & Hindi 50 50 40 Minutes
3 Quantitative Aptitude English & Hindi 50 50 40 Minutes
  Total   1501252 Hours

Mains Exam Pattern

Once you qualify the Prelims you will be called for the IBPS SO 2022 Mains exam. IBPS SO Mains exam pattern 2022 for Marketing Stream consists of only one section i.e Professional knowledge, where your hold on your respective subject will be tested. The test can be attempted in either Hindi or English Language. More details on the IBPS SO 2022 Mains exam pattern for Marketing Stream is provided in the table below.

Name of the TestNo. of QuestionsMaximum MarksMedium of ExamDuration
Professional Knowledge 60 60 English & Hindi 45 minutes

Interview

If you qualify IBPS SO Marketing Officer Mains exam you will be shortlisted for the Interview. The weightage of the online exam and interview is 80:20. The final merit will be prepared on the basis of scores obtained in the IBPS SO Marketing Mains exam and Interview. The total marks allotted for the Interview is 100. The minimum qualifying marks for the general category is 40% and 35% for reserved categories. 

Syllabus

Before you begin your preparation for the IBPS SO Marketing exam 2022, it is essential to go through the detailed IBPS SO exam syllabus. The questions asked will be mainly from English Language, Quantitative Aptitude, Reasoning and your own domain ie Marketing, so you should be aware of what to study and focus on. The detailed IBPS Marketing Officer 2022 exam syllabus is given below.

Prelims Exam Syllabus

SectionTopics
Quantitative Aptitude Time and Work, Mensuration, Average, Average, Mixture and Allegations, Permutation and Combination, Probability, Data Interpretation, Ratio & Proportion, Simplification, Percentages, Set Theory, Approximation, Surds & Indices, Percentage, Profit & Loss, Simple & Compound interest, Partnership, Ages, Quadratic Equations, Number Series
English Language Grammar, Vocabulary, Reading Comprehension, Passage Making, Error Spotting, Jumble Words, Sentence Framing, Fill in the Blanks
Reasoning Puzzles, Seating Arrangement - Circular, Square and Linear, Data Sufficiency, Directions and Distance, Coding Decoding, Blood Relations, Inequality, Syllogism, Machine Input Output, Verbal Reasoning, Ordering and Ranking, Arrangement and Pattern, Scheduling, Distance and Direction, Ranking

Mains Exam Syllabus

SubjectSyllabus
Marketing Management Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting;
Product Management Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG, matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization
Sales Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring, sales reporting, motivating the sales force, Advertising, PR.
Marketing Management Introduction to marketing; concepts, marketing environment; segmentation, targeting & positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product development process, pricing, pricing methods, promotion basics, promotion methods & strategies, Demand forecasting.
Retail Marketing Retail marketing and management, strategic retail marketing, retail marketing mix, CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations, retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding strategies, store & non-store brands, merchandising and warehousing, global retailing, modern trade and new trends in retailing.;
Services/Digital Marketing Services, nature, service product & pricing, service positioning, CRM and services, CBB and services marketing, promoting & services , MIS, service processes, service distribution, employees (people) and services marketing, Customer relationship management (CRM), internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and Search Engine Optimization (SEO);
Brand Management Introduction to brands and brand management, brand research and brand equity, branding for different product categories, branding & differentiation, brand image, brand element and brand association, Brand equity measurement, competitive analysis, brand positioning, brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and marketing mix, branding and product mix, brand attributes, branding and segmentation,brand strategies, brand image and awareness, brand equity systems, brand value, brand extensions.;
Product Management Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix, and its applications, Product planning, new product development process, Innovation and Creativity, product testing, product placement & commercialization
Consumer Behaviour Consumer personality & brand personality, buying influences, buying process, factors influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing research, methods, data collection techniques, sources of secondary data for marketing decisions
Integerated Marketing Communications (IMC) IMC definition, elements, IMC and brand communication process, role of advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in India: List of Consumer Rights.Consumer Protection Act,1986
Advanced Marketing Techniques Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR;

Exam Dates

IBPS SO Official Notification 2022 has not been announced. But according to the IBPS Official calendar 2022-23, the IBPS SO 2022 exam for Prelims will be conducted on December 24 and 31, 2022. The IBPS SO Mains 2022 is scheduled to take place on January 29, 2023. The IBPS SO recruitment 2022 for Marketing Officer contains all important dates like application opening and closing date, fee payment date, exam date, result date, and other details. The complete details of the IBPS SO 2022 exam date for Marketing Stream is mentioned in the table below. 

IBPS SO Exam Dates 2022

EventsTentative Dates
Online registration including Edit/Modification of Application by Candidates 2022-23 To be notified later
IBPS SO Prelims Commencement of Call letter Download 2022-23 December 2022 onwards
IBPS SO Prelims Exam Dates 2022-23 December 24 & 31, 2022
IBPS SO Prelims Exam Result 2022-23 To be notified later
Download of Call letter for Online exam – Mains 2022-23 January 2023 onwards
IBPS SO Mains Exam Date 2022-23 January 29, 2023
IBPS SO Combined Result for Online Main Examination & Interview 2021 April 01 to April 30, 2022 (Click Here)

Salary

As an IBPS Specialist Officer in the Marketing stream, you will be entitled to get a handsome salary along with perks and allowances. Depending upon the place of your posting your HRA will differ. Detailed IBPS Specialist Officer salary for the Marketing stream is given in the table below.

PostSalary
IBPS SO(Marketing)
  • Pay Scale– Rs. 23700-980/7-30560-1145/2-32850-1310/7-42020
  • Monthly salary– Rs. 38800/- Approx

Job Profile

The IBPS SO recruitment 2022 is a good chance to work in the Government sector. IBPS SO Marketing Officer is one such post covered under it. As an IBPS Marketing Officer, you will handle a variety of tasks. Some of the responsibilities that you need to perform are-

  • Promote the bank and its business and formulate policies
  • Supporting the marketing manager in overseeing the department’s operations
  • Handle different aspects of marketing
  • Research and analyses market trends, competitor offerings, demographics and other information that affects marketing strategies
  • Approves all marketing campaigns and plans before they are implemented

Vacancy

The IBPS SO vacancy 2022 for Marketing Stream will be divided between the General and Reserved category.  As the IBPS SO 2022 recruitment is not yet out so the exact number of IBPS SO 2022 vacancies for Marketing Officer cannot be told now. Till then you can refer to the IBPS SO 2021 vacancies for Marketing Stream given below. The new IBPS SO 2022 vacancies will be updated as soon the official recruitment is out.

BANKSCSTOBCEWSGENTOTALOut of Which
HIOCVIID
BANK OF BARODA NR NR NR NR NR NR NR NR NR NR
BANK OF INDIA 3 1 6 2 13 25 1 0 0 0
BANK OF MAHARASHTRA NR NR NR NR NR NR NR NR NR NR
CANARA BANK 1 0 2 1 6 10 0 0 0 0
CENTRAL BANK OF INDIA NR NR NR NR NR NR NR NR NR NR
INDIAN BANK NR NR NR NR NR NR NR NR NR NR
INDIAN OVERSEAS BANK NR NR NR NR NR NR NR NR NR NR
PUNJAB & SIND BANK NR NR NR NR 0 NR NR NR NR NR
PUNJAB NATIONAL BANK NR NR NR NR NR NR NR NR NR NR
UCO BANK NR NR NR NR NR NR NR NR NR NR
UNION BANK OF INDIA 51 25 81 73 270 500 5 5 5 5
TOTAL 55 26 89 76 289 535 6 5 5 5

Eligibility Criteria

It is advisable to go through the IBPS SO 2022 eligibility for Marketing Stream so that you do not miss any details and your candidature is not cancelled at the later part of the recruitment process. The IBPS SO eligibility criteria include nationality, educational qualification, age limit and age relaxation details. You can check the IBPS SO eligibility criteria below.

Educational Qualification

You should be a Graduate with a 2 year MBA degree in Marketing or must have completed some Marketing related degree in order to be eligible for the IBPS SO Marketing exam. Details regarding the educational criteria for IBPS SO Marketing is given below.

Name of the PostEducational Qualification
Marketing Officer (Scale I) Graduate and Two Years Full time MMS (Marketing)/ Two Years Full time MBA (Marketing)/ Two Years Full time PGDBA / PGDBM/ PGPM/ PGDM with specialization in Marketing

Age Criteria 

You must lie within a specified age limit bracket to be eligible to apply for IBPS SO Marketing post. If you are a reserved category candidate you can claim age relaxation as per rules, mentioned by the Government. You need to bring all the necessary documents if claiming age relaxation. These documents, you need to produce during the IBPS Marketing Officer interview stage.

Name of the PostAge
Marketing Officer (Scale I) Min- 20 years / Max- 30 years

Books

IBPS Marketing Officer job is a Scale 1 post. It is important to ensure that you have good resources to study for the IBPS SO Marketing Officer exam. These resources can be in the form of notes and books. Given below is the list of books that can be useful in your IBPS SO 2022 Marketing Officer exam. This will save your time from searching for good study material here and there.

Name of bookAuthor
A Modern Approach To Verbal & Non-Verbal Reasoning Revised Edition R. S. Aggarwal
A New Approach to Reasoning Verbal and Non-Verbal 1st Edition BS Sijwali, Indu Sijwal
The Hand on Guide to Analytical Reasoning and Logical Reasoning Peeyush Bhardwaj
Quantitative Aptitude For Competitive Examinations 17th Edition R. S. Aggarwal
Magical Book On QuickerMaths 3 Edition M Tyra
Quantitative Aptitude Test N. K. Singh
Objective English for Competitive Examinations Hari Mohan Prasad, Uma Rani Sinha
Objective General English 22nd Edition R. S. Aggarwal, Vikas Aggarwal
Objective English 4 Edition Edgar Thorpe
Computer for Competitive Exams: Fundamental of Computer with MCQs : Fundamentals of Computer with Multiple Choice Questions 1st Edition RPH Editorial Board
Objective Computer Awareness for General Competitive Exams 1st Edition R Pillai
IBPS Specialist Officer CWE LAW Officer Online Exam Practice Work Book Kiran Prakashan
CWE-IBPS Bank-HR Specialist/Personal officer Complete Book Priyanka Prakashan
CWE-IBPS Bank-Marketing Specialist Officer Exam: Complete Book Priyanka Prakashan
CWE-IBPS Bank Agriculture Field Officer Exam Complete Book Priyanka Prakashan

Previous Year Cut-off

Knowing every detail related to the IBPS SO exam will help in getting a basic idea of the IBPS SO Marketing exam. IBPS Marketing Officer previous year cutoff will help you to get aware of the minimum attempt that can clear your merit list. Thus it is extremely important to go through the previous year cut-off for the IBPS SO Marketing stream and prepare accordingly.

Maximum Scores and Cutoffs in Each Objective Test 2021

IBPS SO Marketing Officer (Scale-1) Maximum Scores and Cut offs 2021

Name of the TestMaximum MarksCut off
SC/ ST/ OBC/ PWBDEWS/ General
Professional Knowledge 60 12.50 16.25

Process for Arriving at Total Score & Cut-offs on Total Scores Total Score = Score obtained in Professional Knowledge

IBPS SO Marketing Officer (Scale-1) Professional Knowledge Total Score & Cut-offs 2021

CategoryCut-offs for shortlisting for interview (Out of 60)
Scheduled Caste (SC) 16.25
Scheduled Tribe (ST) 16.25
Other Backward Classes (OBC) 16.25
Economically Weaker Section (EWS) 16.25
General (Gen) 16.25
Hearing Impaired (HI) 13.00
Orthopaedically Challenged (OC/Locomotor Disability) 16.75
Visually Impaired (VI) 12.50
Intellectual Disability (ID & Others) 13.25

IBPS SO Prelims Sectional Cut Off 2021- Marketing Officer (Scale-I)

Sr.NoName of TestMaximum MarksCut-off
SC/ST/OBC/PWBDEWS/General
1 English Language 25 5.00 7.75
2 Reasoning  50 1.50 5.75
3 General Awareness  50 3.50 8.50

IBPS SO Prelims Overall Cut Off 2021- Marketing Officer (Scale-I)

Posts NameSCSTOBCUREWS
Marketing Officer 24 23.63  24  24 24

IBPS SO Marketing Cut Off 2020-21: Maximum Scores (Combined Scores in Online Main Examination and Interview Out of 100)

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 62.33 51.40 63.73 66.67 75.47 45.93 63.00 NA NA

IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100)

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 53.00
30/06/1992
45.27
20/04/1997
57.53
29/07/1995
58.33
05/08/1997
63.53
13/02/1997
39.07
10/06/1989
63.00
29/07/1994
NA NA

IBPS SO Marketing Cut Off 2020-21: Minimum Scores (Combined Scores in Online Main Examination and Interview Out of 100) Reserve List

PostCategory
SCSTOBCEWSURHIOCVIID
Marketing Officer (Scale-I) 52.13 41.53 57.00 57.27 63.00 NA 50.73 40.67 NA

Free Mock Test

It is very important to include practice in your schedule while you prepare for the IBPS SO Marketing exam. A good amount of practice will enhance your speed and accuracy. ixamBee is here to help every bank aspirant achieve their dreams. Practice IBPS SO Marketing online test series to soar high.

Online Course

IBPS SO job opens ways to a golden career for all the candidates who manage to cross the hurdle of the IBPS Marketing Exam. All the candidates may find themselves clueless and therefore to direct the students well in their preparation process, ixamBee has come up with a comprehensive IBPS SO 2022 Marketing Online Course. In the course you will have study notes, video lessons, live classes, interview guidance and lot more.

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