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    Question

    CRM helps banks

    to:
    A Reduce competition Correct Answer Incorrect Answer
    B Increase retention Correct Answer Incorrect Answer
    C Eliminate marketing Correct Answer Incorrect Answer
    D Avoid technology Correct Answer Incorrect Answer
    E Increase operational risk Correct Answer Incorrect Answer

    Solution

    CRM – Customer Relationship Management focuses on: •Retaining customers •Improving satisfaction •Increasing CLV (Customer Lifetime Value)

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