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      Question

      CRM helps banks

      to:
      A Reduce competition Correct Answer Incorrect Answer
      B Increase retention Correct Answer Incorrect Answer
      C Eliminate marketing Correct Answer Incorrect Answer
      D Avoid technology Correct Answer Incorrect Answer
      E Increase operational risk Correct Answer Incorrect Answer

      Solution

      CRM – Customer Relationship Management focuses on: •Retaining customers •Improving satisfaction •Increasing CLV (Customer Lifetime Value)

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