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    Question

    Value-based pricing is determined mainly

    by:
    A Cost of production Correct Answer Incorrect Answer
    B Competitor prices Correct Answer Incorrect Answer
    C Customer’s perceived value Correct Answer Incorrect Answer
    D Government regulations Correct Answer Incorrect Answer
    E Production capacity Correct Answer Incorrect Answer

    Solution

    Value-based pricing sets prices based on how much value customers believe they receive, not just cost.

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