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    Question

    Which metric directly measures percentage of ad viewers

    who click on the advertisement?
    A Conversion rate Correct Answer Incorrect Answer
    B Cost per acquisition Correct Answer Incorrect Answer
    C Click Through Rate (CTR) Correct Answer Incorrect Answer
    D Net Promoter Score Correct Answer Incorrect Answer
    E ROMI Correct Answer Incorrect Answer

    Solution

    CTR = Clicks Ć· Impressions. Why others are incorrect: Conversion measures completed action; CPA measures cost per acquisition; NPS measures advocacy; ROMI measures profitability. Banking Example: CTR of home loan digital ad campaign.

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