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    • Question

      Which metric directly measures percentage of ad viewers

      who click on the advertisement?
      A Conversion rate Correct Answer Incorrect Answer
      B Cost per acquisition Correct Answer Incorrect Answer
      C Click Through Rate (CTR) Correct Answer Incorrect Answer
      D Net Promoter Score Correct Answer Incorrect Answer
      E ROMI Correct Answer Incorrect Answer

      Solution

      CTR = Clicks ÷ Impressions. Why others are incorrect: Conversion measures completed action; CPA measures cost per acquisition; NPS measures advocacy; ROMI measures profitability. Banking Example: CTR of home loan digital ad campaign.

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