Question
Which metric directly measures percentage of ad viewers
who click on the advertisement?Solution
CTR = Clicks ÷ Impressions. Why others are incorrect: Conversion measures completed action; CPA measures cost per acquisition; NPS measures advocacy; ROMI measures profitability. Banking Example: CTR of home loan digital ad campaign.
More Basics of Marketing Management Questions
Evaluate
50 ÷ 5 of 4 of [9 ÷ 3 of (8 ÷ 4 + 4)] + (6 ÷ 3 + 3)
84% of 800 + 70% of 640 = 14 × ?
(744 ÷ 6) - (120/5) + 5.5% of 800 = ?2
40% of 50 + 50% of ? = 25% of 300 - 10% of 250
What will come in the place of question mark (?) in the given expression?
65% of 900 - 45% of 600 = ? X 3Â
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5/12 of 216 + 3/4 of 120 – 2/5 of 140 = ?
140% of 9/8 of ? = 108% of 2800
- Calculate the value of x if x% of 400 plus {800 ÷ x of 8} × 4 is equal to 88
[∛(3375/19683  )- ∛(125/1728  )  ] ÷ ∛(64/729)  = ? - 3/8Â
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