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      Question

      When Toyota featured images from the World of Warcraft

      game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________ as visuals, graphics, and animation were the major draw for World of Warcraft users.
      A media richness Correct Answer Incorrect Answer
      B self-disclosure Correct Answer Incorrect Answer
      C character development Correct Answer Incorrect Answer
      D product placement Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The strategy employed by Toyota successfully capitalized on the high degree of media richness in World of Warcraft to attract users' attention to its commercial.

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