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    Question

    Product modification is common in which stage of the

    Product Life Cycle?
    A Introduction Correct Answer Incorrect Answer
    B Growth Correct Answer Incorrect Answer
    C Maturity Correct Answer Incorrect Answer
    D Decline Correct Answer Incorrect Answer
    E Launch Correct Answer Incorrect Answer

    Solution

    In the maturity stage, the market becomes saturated and competition is intense. To sustain sales, firms adopt product modification such as: • Feature improvement • Service enhancement • Packaging changes

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