Question
A bank observes that customers who actively use mobile
banking maintain higher account balances. This insight supports strengthening which strategy?Solution
Higher engagement through digital channels increases interaction frequency and balance retention. Why others are incorrect: Branch expansion relates to physical presence; Product elimination removes offerings; Price skimming is pricing strategy; Harvesting applies to declining products. Banking Example: Encouraging bill payments and auto-debits via app to increase balances.
The triple-bottom-line is a reference to improving the state of people, the planet, and _________ simultaneously.
SBUs with low growth rate and high relative market share are called ________.
Which segmentation is based on lifestyle?
Which research technique is most suitable to test customer reaction to a new app interface before launch?
Which strategy best reduces customer acquisition cost over time?
A bank designs a savings account after studying the needs of salaried professionals for easy digital access and zero minimum balance. This reflects whic...
Relationship selling is best for:
JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the gr...
Promotional expenditures at the introduction stage of the product life cycle are spent on:
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