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    Question

    A bank observes that customers who actively use mobile

    banking maintain higher account balances. This insight supports strengthening which strategy?
    A Branch expansion Correct Answer Incorrect Answer
    B Digital engagement Correct Answer Incorrect Answer
    C Product elimination Correct Answer Incorrect Answer
    D Price skimming Correct Answer Incorrect Answer
    E Harvesting Correct Answer Incorrect Answer

    Solution

    Higher engagement through digital channels increases interaction frequency and balance retention. Why others are incorrect: Branch expansion relates to physical presence; Product elimination removes offerings; Price skimming is pricing strategy; Harvesting applies to declining products. Banking Example: Encouraging bill payments and auto-debits via app to increase balances.

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