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    Question

    A bank launching a youth-focused savings account with

    cashback on online subscriptions is using which segmentation base?
    A Geographic Correct Answer Incorrect Answer
    B Demographic Correct Answer Incorrect Answer
    C Psychographic Correct Answer Incorrect Answer
    D Behavioural Correct Answer Incorrect Answer
    E Income Correct Answer Incorrect Answer

    Solution

    Youth segment is based primarily on age, a demographic variable. Why others are incorrect: Geographic is location-based; Psychographic relates to lifestyle; Behavioural relates to usage patterns; Income segmentation focuses on earnings. Banking Example: Accounts specifically designed for 18–25 age group.

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