Question
A bank launching a youth-focused savings account with
cashback on online subscriptions is using which segmentation base?Solution
Youth segment is based primarily on age, a demographic variable. Why others are incorrect: Geographic is location-based; Psychographic relates to lifestyle; Behavioural relates to usage patterns; Income segmentation focuses on earnings. Banking Example: Accounts specifically designed for 18–25 age group.
Which of the following is the first Indian bank to have been started solely with Indian capital that survives to the present?
What does the abbreviation "SIP" stand for in mutual funds?
Which of the following global e-commerce company becomes world's first listed firm to lose $1 trillion in market cap?
Which of the following is not a member of ‘Gulf Cooperation Council’?Â
What is the minimum capital adequacy ratio required for Indian banks under the Basel III norms?
 Financial Action Task Force (on Money Laundering) founded in 1989 on the initiative of which of the followings International organisation?
Consider the following statement/s about Asian Development Bank (ADB):
1. ADB is committed to achieving a prosperous, inclusive, resilient, and s...
What is the primary focus of the Priority Sector Lending (PSL) guidelines in India?
Online game streaming and esports content platform, Rooter, has integrated with the _______ to stream curated, high-quality gaming and esports content.
Who was the first President of Asian Development Bank (ADB)?