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    Question

    If customers perceive a bank as “safe but outdated,”

    it suggests need for improvement in:
    A Reliability Correct Answer Incorrect Answer
    B Innovation positioning Correct Answer Incorrect Answer
    C Price reduction Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Market withdrawal Correct Answer Incorrect Answer

    Solution

    Safe perception reflects reliability; outdated indicates lack of innovation image. Why others are incorrect: Reliability is already strong; Pricing and elimination unrelated; Withdrawal exits market. Banking Example: Traditional banks competing with fintech apps.

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