Question
When a bank creates a positioning error by claiming “lowest interest rates” without sustaining them, it leads to:
Solution
Doubtful positioning occurs when claims are not credible or sustainable.  Why Other Options Are Incorrect • A: Not enough differentiation. • B: Too narrow image. • C: Mixed messages. • E: Growth strategy.  Banking Example: Advertising lowest EMI but adding hidden charges.
More Basics of Marketing Management Questions
- Green marketing is:
- Which factor most directly increases customer retention?
- Segmentation based on usage rate is:
- The distinct set of personality characteristics common among people of a particular country or society is known as
- Which factor contributes most to bank brand loyalty?
- The kind of advertisements that state the position of a company on an issue, such as the ads sponsored by J Danniels encouraging the responsible use of alc...
- Which is an external data source?
- The core benefit of a home loan is:
- Organizations (franchisors) that decide to franchise (franchisors) have _____ expansion costs in opening new outlets accompanied by _____ control compared ...
- Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the great...
Relevant for Exams:
