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    Question

    When a bank creates a positioning error by claiming

    “lowest interest rates” without sustaining them, it leads to:
    A Under-positioning Correct Answer Incorrect Answer
    B Over-positioning Correct Answer Incorrect Answer
    C Confused positioning Correct Answer Incorrect Answer
    D Doubtful positioning Correct Answer Incorrect Answer
    E Market penetration Correct Answer Incorrect Answer

    Solution

    Doubtful positioning occurs when claims are not credible or sustainable.  Why Other Options Are Incorrect • A: Not enough differentiation. • B: Too narrow image. • C: Mixed messages. • E: Growth strategy.  Banking Example: Advertising lowest EMI but adding hidden charges.

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