Question

    If customers perceive a bank as premium due to high

    pricing alone, the strategy reflects:
    A Value-based pricing Correct Answer Incorrect Answer
    B Psychological pricing Correct Answer Incorrect Answer
    C Premium pricing Correct Answer Incorrect Answer
    D Cost-plus pricing Correct Answer Incorrect Answer
    E Penetration pricing Correct Answer Incorrect Answer

    Solution

    Premium pricing sets higher price intentionally to signal superior quality and exclusivity. ┬аWhy Other Options Are Incorrect тАв A: Based on customer value perception. тАв B: Pricing tactics like тВ╣999. тАв D: Cost-based calculation. тАв E: Low entry price. ┬аBanking Example: High-fee exclusive credit cards.

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