Question

Cleanhome company offers home cleaning products, personal health products and optometry products (such as contact lenses). Collectively, these would be CleanHome's:

A product class. Correct Answer Incorrect Answer
B product mix Correct Answer Incorrect Answer
C product category Correct Answer Incorrect Answer
D marketing mix. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

A product mix includes all the product lines offered by a company.

Practice Next
×
×