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    Question

    Which of the following best represents the тАЬCore

    ProductтАЭ in a term deposit account?
    A Attractive branch ambience Correct Answer Incorrect Answer
    B Interest earned on deposit Correct Answer Incorrect Answer
    C SMS alerts Correct Answer Incorrect Answer
    D Relationship manager support Correct Answer Incorrect Answer
    E Online account tracking Correct Answer Incorrect Answer

    Solution

    The core product is the fundamental benefit the customer seeks. In a term deposit, the primary benefit is earning interest safely. Why Other Options Are Incorrect тАв A: Physical environment, not core benefit тАв C, E: Augmented services тАв D: Relationship support, not basic benefit Banking Example: Customers open Fixed Deposits mainly to earn assured returns.

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