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      Question

      Which of the following best represents the “Core

      Product” in a term deposit account?
      A Attractive branch ambience Correct Answer Incorrect Answer
      B Interest earned on deposit Correct Answer Incorrect Answer
      C SMS alerts Correct Answer Incorrect Answer
      D Relationship manager support Correct Answer Incorrect Answer
      E Online account tracking Correct Answer Incorrect Answer

      Solution

      The core product is the fundamental benefit the customer seeks. In a term deposit, the primary benefit is earning interest safely. Why Other Options Are Incorrect • A: Physical environment, not core benefit • C, E: Augmented services • D: Relationship support, not basic benefit Banking Example: Customers open Fixed Deposits mainly to earn assured returns.

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