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      Question

      Consumers have more difficulty evaluating services than

      they do products; the difficulty results from the:
      A intangibility of services Correct Answer Incorrect Answer
      B incongruity of services Correct Answer Incorrect Answer
      C inseparability of services from consumers Correct Answer Incorrect Answer
      D inflexibility of services Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Services have few concrete attributes that can be inspected and few standardized specifications that can be compared across alternatives.

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