📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    Consumers have more difficulty evaluating services than

    they do products; the difficulty results from the:
    A intangibility of services Correct Answer Incorrect Answer
    B incongruity of services Correct Answer Incorrect Answer
    C inseparability of services from consumers Correct Answer Incorrect Answer
    D inflexibility of services Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Services have few concrete attributes that can be inspected and few standardized specifications that can be compared across alternatives.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question