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Question

Consumers have more difficulty evaluating services than they do products; the difficulty results from the:

A intangibility of services Correct Answer Incorrect Answer
B incongruity of services Correct Answer Incorrect Answer
C inseparability of services from consumers Correct Answer Incorrect Answer
D inflexibility of services Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Services have few concrete attributes that can be inspected and few standardized specifications that can be compared across alternatives.

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