Question

    With a wish to eat ravioli for dinner, I log in to

    Zomato to read the customer reviews and ratings for the restaurants offering best ravioli. As per buyer decision process, I am obtaining information from 
    A personal sources Correct Answer Incorrect Answer
    B Social media Correct Answer Incorrect Answer
    C commercial sources Correct Answer Incorrect Answer
    D public sources Correct Answer Incorrect Answer
    E exponential sources Correct Answer Incorrect Answer

    Solution

    The consumer can obtain information from any of several sources: • Personal sources: family, friends, neighbours, acquaintances. • Commercial sources: advertising, salespeople, dealers, packaging, displays. • Public sources: mass media, consumer-rating organizations. • Experiential sources: handling, examining, using the product.

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