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      Question

      When customers compare different loan offers before

      choosing one, they are in which stage?
      A Need recognition Correct Answer Incorrect Answer
      B Information search Correct Answer Incorrect Answer
      C Evaluation of alternatives Correct Answer Incorrect Answer
      D Purchase decision Correct Answer Incorrect Answer
      E Post-purchase behaviour Correct Answer Incorrect Answer

      Solution

      Evaluation stage involves comparing options before final selection. Why Other Options Are Incorrect • A: Identifying need. • B: Gathering information. • D: Final action. • E: After purchase. Banking Example: Comparing EMI and tenure options.

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