Question

John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:

A environmental factors. Correct Answer Incorrect Answer
B marketing program Correct Answer Incorrect Answer
C marketing mix factors Correct Answer Incorrect Answer
D marketing concept Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Marketing mix refers to the marketing manager's controllable factors; the marketing actions of product, price, promotion, and place that he or she can take to create, communicate, and deliver value.

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