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    Question

    John, the Chief Marketing Officer for Kissan, considers

    the controllable factors - product, price, promotion, and place - as the company's:
    A environmental factors. Correct Answer Incorrect Answer
    B marketing program Correct Answer Incorrect Answer
    C marketing mix factors Correct Answer Incorrect Answer
    D marketing concept Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing mix refers to the marketing manager's controllable factors; the marketing actions of product, price, promotion, and place that he or she can take to create, communicate, and deliver value.

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