Question

    The Frozened Food Company markets a full line of frozen

    foods in 20 states of India using door-to-door salespeople who sell from refrigerated trucks. This particular method of distribution is called a(n):
    A direct channel. Correct Answer Incorrect Answer
    B indirect channel Correct Answer Incorrect Answer
    C facilitated channel Correct Answer Incorrect Answer
    D customer service channel Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    In a direct channel, a producer and ultimate consumers deal directly with each other.

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