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    Question

    A bank notices that customers acquired through price

    discounts rarely buy additional products later. This indicates weakness in:
    A Acquisition volume Correct Answer Incorrect Answer
    B Cross-selling potential Correct Answer Incorrect Answer
    C Distribution reach Correct Answer Incorrect Answer
    D Market penetration Correct Answer Incorrect Answer
    E Product development Correct Answer Incorrect Answer

    Solution

    Discount-driven customers are price-sensitive and less likely to expand relationship, limiting cross-selling. Why others are incorrect: Acquisition volume may be high; Distribution reach unaffected; Market penetration concerns share; Product development relates to new offerings. Banking Example: Customers opening zero-balance accounts but not opting for loans or cards.

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