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    Question

    The process of segmenting a market and selecting

    specific segments as targets is the link between various buyers' needs and:
    A self-regulatory industry standards. Correct Answer Incorrect Answer
    B government regulations Correct Answer Incorrect Answer
    C the organization's marketing program Correct Answer Incorrect Answer
    D top-level management Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The correct answer is C

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