The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
The 'Principle of diminishing returns' explains:
Downy mildew or Green ear disease of Sorghum is ______
Generally fats with saturated fatty acids are________ at room temperature.
The von Bertalanffy equation is frequently used in fisheries biology and fisheries management to estimate
The concept of venture capital was originated in:
Which of the following antioxidant is present in sesame oil?
Which of the following is not a function of Auxin?
Triple test cross is an extension of:
What is the recommended area of a calving box with adequate soft bedding?
Debeaking, also called beak trimming, is a partial removal of the beak of poultry, especially layer hens, when layer hens are confined to a chicken hous...