The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Who is set to take charge as the president of the Professional Golf Tour of India (PGTI)?
Which state’s Nagri Dubraj rice variety has got G.I tag?
How many countries have been invited as 'guest countries' to the G20 Summit to be chaired by India?
What is the name of the app developed by the Election Commission of India used for reporting violations of the model code of conduct?
What is the theme of International Day of Democracy 2023, which is celebrated on 15th September every year?
Who among the following has been appointed as the new Chairman and CEO of the Railway Board?
At the 133rd Durand Football Cup 2024, who has won the Golden Glove award?
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Who was elected as the President of Hungary in 2024?
What is the name of the scheme launched in Madhya Pradesh to teach employable skills to the youth and provide them with a monthly allowance?