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      Question

      Goal setting as used in the text requires that the

      marketing manager set measurable _____ to be achieved.
      A financial limits Correct Answer Incorrect Answer
      B marketing objectives Correct Answer Incorrect Answer
      C quality standards Correct Answer Incorrect Answer
      D production quotas Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Goal setting here involves setting measurable marketing objectives to be achieved possibly for a specific market, a specific product or brand, or an entire marketing program.

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