Question

Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.

A financial limits Correct Answer Incorrect Answer
B marketing objectives Correct Answer Incorrect Answer
C quality standards Correct Answer Incorrect Answer
D production quotas Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Goal setting here involves setting measurable marketing objectives to be achieved possibly for a specific market, a specific product or brand, or an entire marketing program.

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