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      Question

      The first step in any social audit is

      to:
      A set the budgets for marketing programs. Correct Answer Incorrect Answer
      B identify social responsibility causes consistent with the company's mission Correct Answer Incorrect Answer
      C recognize a firm's social expectations and the rationale for engaging in social responsibility endeavours. Correct Answer Incorrect Answer
      D determine the types of resources needed to achieve social responsibility objectives. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Social audit is a systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility.

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