Question

    As a performance measure, share of voice

    is
    A the number of comments users are making on a product or a brand. Correct Answer Incorrect Answer
    B the percentage of comments users are making on the unique videos posted about a product or brand. Correct Answer Incorrect Answer
    C the brand's share or percentage of all the online social media chatter related to a product category or topic Correct Answer Incorrect Answer
    D the number of users tweeting about a brand or product. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Share of voice is the brand's share or percentage of all the online social media chatter related to, say, its product category or a topic.

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