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      Question

      Promotional programs are specifically directed

      to:
      A target audiences. Correct Answer Incorrect Answer
      B diffusers Correct Answer Incorrect Answer
      C encoders Correct Answer Incorrect Answer
      D media convergences. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The group of prospective buyers toward which a promotion program is directed is called target audience.

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