Question

    In thinking about starting an ad campaign on Facebook,

    the brand manager considers
    A that each user who visits a Facebook Page will see the same advertisement. Correct Answer Incorrect Answer
    B whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages. Correct Answer Incorrect Answer
    C letting users specify ad positioning and placement on the Facebook Page. Correct Answer Incorrect Answer
    D tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Alternative "a" is incorrect because two different users looking at the same Facebook page may see entirely different sets of ads. Alternative "b" is incorrect because brand managers are not buying placement on a specific section or page of the site as they do in traditional media, so they have limited control of where and how the content is displayed. Alternative "c" is incorrect because users do not specify ad positioning and placement. Facebook uses a sophisticated statistical algorithm that ensures that a new series of ads are shown explicitly for the person who is browsing Facebook.

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