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      Question

      In a direct channel, all channel functions are performed

      by:
      A retailers. Correct Answer Incorrect Answer
      B wholesalers Correct Answer Incorrect Answer
      C producers Correct Answer Incorrect Answer
      D brokers and agents. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      In a direct channel, the producer and ultimate consumer deal directly with each other. Because there are no intermediaries in a direct channel, the producer must perform all channel functions.

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