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    Question

    Which stage of PLC is characterized by highest

    promotional expenses relative to revenue?
    A Introduction Correct Answer Incorrect Answer
    B Growth Correct Answer Incorrect Answer
    C Maturity Correct Answer Incorrect Answer
    D Decline Correct Answer Incorrect Answer
    E Saturation Correct Answer Incorrect Answer

    Solution

    In introduction stage, heavy promotion is required to create awareness while sales are low.  Why Other Options Are Incorrect • B: Revenue rising. • C: Stable sales. • D: Low promotion. • E: Not official PLC stage.  Banking Example: Launching new digital wallet service.

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