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      Question

      Frequently used Facebook measures include __________

      (the number of people who have opted in to a brand's messages at a given time) and __________ (if someone visits five times in one day, he or she is counted once).
      A followers; fans Correct Answer Incorrect Answer
      B unique fans; visitors Correct Answer Incorrect Answer
      C fans; unique visitors Correct Answer Incorrect Answer
      D fans; unique page views Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Fans are the number of people who have opted in to a brand's messages through a social media platform at a given time. Unique visitors is the total number of unique visitors to a Facebook Page in a given time period; if someone visits three times in one day, he is counted only once.

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