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      Question

      Which positioning strategy is likely to use a

      non-mainstream retailer to sell their product?
      A Head-to-head positioning Correct Answer Incorrect Answer
      B Lateral positioning Correct Answer Incorrect Answer
      C Differentiation positioning Correct Answer Incorrect Answer
      D Consumer positioning Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Differentiation positioning involves seeking a less competitive, smaller market niche in which to locate a brand, usually stressing the unique aspects of the product.

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