Question

Which positioning strategy is likely to use a non-mainstream retailer to sell their product?

A Head-to-head positioning Correct Answer Incorrect Answer
B Lateral positioning Correct Answer Incorrect Answer
C Differentiation positioning Correct Answer Incorrect Answer
D Consumer positioning Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Differentiation positioning involves seeking a less competitive, smaller market niche in which to locate a brand, usually stressing the unique aspects of the product.

Practice Next
×
×