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    Question

    Buying behaviour involving high involvement but few

    brand differences is:
    A Complex buying behaviour Correct Answer Incorrect Answer
    B Variety-seeking behaviour Correct Answer Incorrect Answer
    C Habitual buying behaviour Correct Answer Incorrect Answer
    D Dissonance-reducing behaviour Correct Answer Incorrect Answer
    E Impulse buying behaviour Correct Answer Incorrect Answer

    Solution

    Dissonance-reducing behaviour occurs when customers are highly involved but perceive little difference between brands, leading to post-purchase anxiety.

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