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      Question

      Buying behaviour involving high involvement but few

      brand differences is:
      A Complex buying behaviour Correct Answer Incorrect Answer
      B Variety-seeking behaviour Correct Answer Incorrect Answer
      C Habitual buying behaviour Correct Answer Incorrect Answer
      D Dissonance-reducing behaviour Correct Answer Incorrect Answer
      E Impulse buying behaviour Correct Answer Incorrect Answer

      Solution

      Dissonance-reducing behaviour occurs when customers are highly involved but perceive little difference between brands, leading to post-purchase anxiety.

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