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    Question

    Which type of segmentation divides markets based on

    location?
    A Demographic Correct Answer Incorrect Answer
    B Behavioral Correct Answer Incorrect Answer
    C Psychographic Correct Answer Incorrect Answer
    D Geographic Correct Answer Incorrect Answer
    E Benefit-based Correct Answer Incorrect Answer

    Solution

    Geographic segmentation divides customers by region, city, or climate. Why Other Options Are Incorrect • A: Age, income • B: Usage • C: Lifestyle • E: Benefits sought Banking Example: Rural-specific loan products.

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