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      Question

      Which type of segmentation divides markets based on

      location?
      A Demographic Correct Answer Incorrect Answer
      B Behavioral Correct Answer Incorrect Answer
      C Psychographic Correct Answer Incorrect Answer
      D Geographic Correct Answer Incorrect Answer
      E Benefit-based Correct Answer Incorrect Answer

      Solution

      Geographic segmentation divides customers by region, city, or climate. Why Other Options Are Incorrect • A: Age, income • B: Usage • C: Lifestyle • E: Benefits sought Banking Example: Rural-specific loan products.

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