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Question

When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:

A is a much more effective means of meeting consumers' individual needs.

B is much more profitable

C creates greater economies of scale (cost savings) in manufacturing costs.

D is a more effective way of meeting organizational objectives.

E None of these

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Relevant for Exams:

IBPS SO Marketing

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