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    Question

    Each of the following is an example of how services to

    consumers are adding dimensions of authenticity EXCEPT:
    A Nike's customization service, NIKEiD.com, allows customers to design shoes according to their exact preferences. Correct Answer Incorrect Answer
    B Progressive Insurance sends "Immediate Response Vehicles" to the site of an accident so that an adjuster can handle emergencies. Correct Answer Incorrect Answer
    C An increase in automated bank machines (ABMs), kiosks, and credit card readers. Correct Answer Incorrect Answer
    D Retailers providing dressing rooms large enough for friends and electronic mirrors that allow texting anyone whose opinion might be needed. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    All of the options are examples of how services are adding dimensions of authenticity except for option ‘C' which consumers view as not being authentic.

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