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      Question

      Each of the following is an example of how services to

      consumers are adding dimensions of authenticity EXCEPT:
      A Nike's customization service, NIKEiD.com, allows customers to design shoes according to their exact preferences. Correct Answer Incorrect Answer
      B Progressive Insurance sends "Immediate Response Vehicles" to the site of an accident so that an adjuster can handle emergencies. Correct Answer Incorrect Answer
      C An increase in automated bank machines (ABMs), kiosks, and credit card readers. Correct Answer Incorrect Answer
      D Retailers providing dressing rooms large enough for friends and electronic mirrors that allow texting anyone whose opinion might be needed. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      All of the options are examples of how services are adding dimensions of authenticity except for option β€˜C' which consumers view as not being authentic.

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