Question

Each of the following is an example of how services to

Q: Answer-Each of the following is an example of how services to consumers are adding dimensions of authentici...

All of the options are examples of how services are adding dimensions of authenticity except for option C which consumers view as not being authentic.

consumers are adding dimensions of authenticity EXCEPT:

A Nike's customization service, NIKEiD.com, allows customers to design shoes according to their exact preferences.

B Progressive Insurance sends "Immediate Response Vehicles" to the site of an accident so that an adjuster can handle emergencies.

C An increase in automated bank machines (ABMs), kiosks, and credit card readers.

D Retailers providing dressing rooms large enough for friends and electronic mirrors that allow texting anyone whose opinion might be needed.

E None of these

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Solution