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      Question

      If a bank reduces marketing efforts for a declining

      product but keeps it available, it is applying:
      A Diversification Correct Answer Incorrect Answer
      B Harvesting strategy Correct Answer Incorrect Answer
      C Product development Correct Answer Incorrect Answer
      D Market penetration Correct Answer Incorrect Answer
      E Concentrated targeting Correct Answer Incorrect Answer

      Solution

      Harvesting reduces promotional spending while extracting remaining profits. Why others are incorrect: Diversification adds new products; Product development introduces new offerings; Market penetration increases share; Concentrated targets niche. Banking Example: Minimal promotion of traditional passbook-only accounts.

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