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      Question

      If a bank increases marketing spending but sees no

      increase in leads, the likely issue is poor:
      A Market share Correct Answer Incorrect Answer
      B Targeting accuracy Correct Answer Incorrect Answer
      C CASA ratio Correct Answer Incorrect Answer
      D Branch density Correct Answer Incorrect Answer
      E Product diversification Correct Answer Incorrect Answer

      Solution

      Spending without proper targeting leads to low response. Why others are incorrect: Market share is outcome; CASA relates to deposits; Branch density is physical; Diversification unrelated. Banking Example: Advertising business loans to students.

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