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    Question

    Changes in the marketing environment are a source of

    _______ and _______ to be managed.
    A strengths; weaknesses Correct Answer Incorrect Answer
    B opportunities; threats Correct Answer Incorrect Answer
    C competitive advantage; competition Correct Answer Incorrect Answer
    D income; growth Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Changes in the marketing environment are a source of opportunities and threats to be managed.

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