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      Question

      Changes in the marketing environment are a source of

      _______ and _______ to be managed.
      A strengths; weaknesses Correct Answer Incorrect Answer
      B opportunities; threats Correct Answer Incorrect Answer
      C competitive advantage; competition Correct Answer Incorrect Answer
      D income; growth Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Changes in the marketing environment are a source of opportunities and threats to be managed.

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