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    Question

    The societal marketing concept

    stresses:
    A Profit maximisation Correct Answer Incorrect Answer
    B Customer satisfaction only Correct Answer Incorrect Answer
    C Customer satisfaction + societal welfare Correct Answer Incorrect Answer
    D Sales volume Correct Answer Incorrect Answer
    E Market domination Correct Answer Incorrect Answer

    Solution

    Societal Marketing Concept balances: • Company profits • Customer satisfaction • Society’s long-term welfare It goes beyond traditional marketing.

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