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      Question

      Which CRM metric indicates percentage of customers who

      stopped using services?
      A Retention rate Correct Answer Incorrect Answer
      B Churn rate Correct Answer Incorrect Answer
      C Conversion rate Correct Answer Incorrect Answer
      D CTR Correct Answer Incorrect Answer
      E ROMI Correct Answer Incorrect Answer

      Solution

      Churn rate measures customer attrition over time. Why others are incorrect: Retention is opposite; Conversion relates to campaigns; CTR is click-through rate; ROMI measures marketing return. Banking Example: % of savings accounts closed annually.

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