Question
Which CRM metric indicates percentage of customers who
stopped using services?Solution
Churn rate measures customer attrition over time. Why others are incorrect: Retention is opposite; Conversion relates to campaigns; CTR is click-through rate; ROMI measures marketing return. Banking Example: % of savings accounts closed annually.
If customer complaints increase after cost-cutting measures, which service dimension is most likely affected?
Which strategic move increases non-interest income without increasing lending risk?
Serving one niche market deeply is known as:
Two major ways to classify products are by type of ______ and degree of _________.
A bank notices customers abandon loan applications after seeing processing fee details. This indicates sensitivity toward:
Which of the following is NOT a basis used to segment organizational markets?
A bank launches a premium digital-only savings account for tech-savvy customers and charges a slightly higher annual fee for exclusive features. This st...
If customers feel anxiety after choosing between two similar home loan options, it reflects:
Classification of products using the terms: nondurable goods, durable goods, and services essentially describe the _______ of a product.
Which research technique is most suitable to test customer reaction to a new app interface before launch?
Relevant for Exams:
