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    Question

    Which CRM metric indicates percentage of customers who

    stopped using services?
    A Retention rate Correct Answer Incorrect Answer
    B Churn rate Correct Answer Incorrect Answer
    C Conversion rate Correct Answer Incorrect Answer
    D CTR Correct Answer Incorrect Answer
    E ROMI Correct Answer Incorrect Answer

    Solution

    Churn rate measures customer attrition over time. Why others are incorrect: Retention is opposite; Conversion relates to campaigns; CTR is click-through rate; ROMI measures marketing return. Banking Example: % of savings accounts closed annually.

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