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    Question

    Which targeting strategy involves serving multiple

    segments with different offerings?
    A Undifferentiated targeting Correct Answer Incorrect Answer
    B Concentrated targeting Correct Answer Incorrect Answer
    C Differentiated targeting Correct Answer Incorrect Answer
    D Mass marketing Correct Answer Incorrect Answer
    E Micromarketing Correct Answer Incorrect Answer

    Solution

    Differentiated targeting means creating separate offerings for different segments. Why Other Options Are Incorrect • A, D: Single offering for all. • B: One niche only. • E: Very local targeting. Banking Example: Separate products for students, senior citizens, and corporates.

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