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      Question

      Cost Per Click (CPC)

      measures:
      A Cost per customer Correct Answer Incorrect Answer
      B Cost per conversion Correct Answer Incorrect Answer
      C Cost incurred for each ad click Correct Answer Incorrect Answer
      D Profit from digital campaigns Correct Answer Incorrect Answer
      E Customer lifetime value Correct Answer Incorrect Answer

      Solution

      CPC indicates how much a bank pays each time an advertisement is clicked.

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