Question

Using a _______________ is often a great way to further

Q: Answer-Using a _______________ is often a great way to further develop a ______________ between consumer se...

To better understand the service purchasing process, service firms can develop a customer contact audit a flow chart of the points of interaction between consumer and service provider. Further, adding a gap analysis where there are discrepancies is an excellent way to improve service delivery.

develop a ______________ between consumer service expectations and actual experience.

A customer contact audit; gap analysis

B gap analysis; customer contact audit

C goods-service continuum; gap analysis

D customer contact audit; goods-service continuum

E None of these

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Using a _______________ is often a great way to further

Solution