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    Question

    Segmentation based on customers’ frequency of credit

    card usage is:
    A Geographic segmentation Correct Answer Incorrect Answer
    B Demographic segmentation Correct Answer Incorrect Answer
    C Behavioural segmentation Correct Answer Incorrect Answer
    D Psychographic segmentation Correct Answer Incorrect Answer
    E Income segmentation Correct Answer Incorrect Answer

    Solution

    Behavioural segmentation divides market based on usage rate, loyalty, benefits sought. Why Other Options Are Incorrect • A: Location-based. • B: Age/income/gender. • D: Lifestyle/personality. • E: Income variable. Banking Example: Heavy vs occasional credit card users.

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