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    Question

    When a bank studies how often customers use mobile

    banking to classify them into heavy, medium, and light users, it is performing:
    A Benefit segmentation Correct Answer Incorrect Answer
    B Geographic segmentation Correct Answer Incorrect Answer
    C Usage-rate segmentation Correct Answer Incorrect Answer
    D Income segmentation Correct Answer Incorrect Answer
    E Cultural segmentation Correct Answer Incorrect Answer

    Solution

    Usage-rate segmentation divides customers based on frequency of product use — heavy, medium, or light users.  Why Other Options Are Incorrect • A: Based on benefits sought. • B: Based on location. • D: Based on income. • E: Based on culture.  Banking Example: Heavy digital users targeted with premium digital plans.

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