📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • ✖

      Question

      To be identified as a market segment, its members

      must:
      A represent a large share of the entire market and have critical buying power. Correct Answer Incorrect Answer
      B have common needs and respond similarly to marketing actions. Correct Answer Incorrect Answer
      C have different needs and have potential for future growth. Correct Answer Incorrect Answer
      D have different needs and respond similarly to market actions. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      An organization develops its segments by aggregating prospective buyers on the basis of common needs and similar response to a marketing action.

      Practice Next
      More Basics of Marketing Management Questions
      ask-question